Seems this will be done through Windows Update and here's the fine print:
Windows 10 is a free upgrade, for a limited time, for qualified Windows 7 and Windows 8.1 devices (including devices you already own). It is our intent that most of these devices will qualify, but some hardware/software requirements apply and feature availability may vary by device. The availability of Windows 10 upgrade for Windows Phone 8.1 devices may vary by OEM, mobile operator or carrier. Devices must be connected to the internet and have Windows Update enabled. ISP fees may apply. Windows 7 SP1 and Windows 8.1 Update required. Some editions are excluded: Windows 7 Enterprise, Windows 8/8.1 Enterprise, and Windows RT/RT 8.1. Active Software Assurance customers in volume licensing have the benefit to upgrade to Windows 10 enterprise offerings outside of this offer.
So we all wait in anticipation :-)
Nov 1, 4:25am
Well, some of us. I'm not jumping in straight away. The free upgrade can be applied during the 12 months following general release. There will be important bugs that MS will have missed, despite the extensive testing. (Not to mention incompatibilities with some software that works on Windows 8).
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